Fire Officially Open At Jumeriah Golf Estates

DUBAI, U.A.E. (January 18, 2010) - Dubai World Championship winner Lee Westwood unveiled the hotly anticipated Fire course this week - the second of Greg Norman's Championship courses at Jumeirah Golf Estates.

Norman: "Harnessing the stark beauty of the desert, Fire has been designed to reward focus and precision while offering players a variety of strategic play options."

Fire offers a completely different golfing experience to its neighbour, Earth, which resembles the playing conditions often found in North America and Europe, with broad fairways, lush vegetation, and fast flowing water, giving members freedom of choice over the style of course they wish to play.

Greg Norman, lead golf course designer, said:

"Harnessing the stark beauty of the desert, Fire has been designed to reflect the local surroundings. Features include vast areas of informal bunkering, narrow fairways, and wall-to-wall varieties of grass. I believe these elements will combine to create an equally stunning golf course, but also an equally challenging course from a player's perspective.

"Fire will reward focus and precision while offering players a variety of strategic play options. The undulating topography creates a challenging level of play - going directly at the flag may not always be the best approach, which gives Fire a strong sense of classic links-style play."

With access to both the Fire and Earth courses, members of 'The Club at Jumeirah Golf Estates' will benefit from a golf experience that is unrivalled anywhere in the Middle East.